The value of social media to your business

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As social media grows at a rate unseen even in ‘online’ terms many are asking the question what is the value of social media and is it all worth it?

Well I could ramble on for hundreds of words (never recommended) or you could just spend four minutes watching the following video and then probably come to the same conclusion that most do.

Points the video shows include

  1. social media has overtaken pron as the #1 activity online
  2. radio took 50 years to reach an audience of 50 million. Facebook too 9 months to have 100 million subscribers
  3. If Facebook were a country then it would be the fourth largest nation in the world
  4. 80% of companies use LinkedIn as a source of employment
  5. & 80% of Twitter uses access the service through their mobiles

That Social Media is

  • new
  • exciting
  • relevant
  • interesting
  • creates engagement
  • builds communities
  • and gives the user exactly what they want.

…Now if anyone was to tell you that online would help you do that 5 years ago, then you’d have jumped straight in. Welcome to the future. Viva la revolution…

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